Bitget Accelerates Web3 Adoption with High-Octane MotoGP Germany Activation

Bitget, a leading cryptocurrency exchange, has taken a significant step in amplifying its Web3 presence by transforming the Sachsenring's German Grand Prix into a vibrant crypto engagement hub. As part of its multi-million dollar partnership with MotoGP, Bitget deployed an immersive Web3 racing zone, featuring interactive fan booths with motorcycle simulators and branded giveaways. This strategic move targets MotoGP's massive 50-million-strong audience, blending the thrill of racing with the innovation of cryptocurrency. Bitget's CEO, Gracy Chen, emphasized that this initiative goes beyond traditional sponsorship, calling it 'adrenaline conversion'—a bold fusion of high-speed sports and cutting-edge blockchain technology. The event underscores Bitget's commitment to driving mainstream adoption of Web3 and crypto through high-impact, real-world activations.

Bitget Amplifies Web3 Presence with MotoGP Germany Activation

Bitget transformed Sachsenring's German Grand Prix into a crypto engagement hub, deploying an immersive Web3 racing zone as part of its multi-million dollar MotoGP partnership. The exchange's interactive fan booth featured motorcycle simulators and branded giveaways, targeting MotoGP's 50-million-strong audience.

"This isn't just sponsorship—it's adrenaline conversion," said CEO Gracy Chen, drawing parallels between racing thrills and crypto trading rewards. The activation coincides with Bitget's Smarter Speed Challenge, a trading-linked minigame offering exclusive incentives.

The MOVE reflects crypto's resurgent sports marketing push, with industry spending on such partnerships now exceeding $565 million. Bitget joins rivals like Binance and FTX in leveraging elite sports to mainstream digital assets.

Ondo Finance Expands DeFi Reach with Bitget Wallet Integration and Strangelove Acquisition

Ondo Finance is accelerating its DeFi infrastructure by partnering with Bitget Wallet and acquiring blockchain developer Strangelove. Bitget Wallet, serving over 80 million users globally, will support Ondo's tokenized securities—including stocks, ETFs, and real-world assets (RWAs)—at launch this summer. This integration enables self-custody and seamless transfer of regulated financial products directly from wallets.

The initiative is part of the Global Markets Alliance, a coalition led by Ondo Finance to bring TradFi on-chain. Key participants include Solana Foundation, Jupiter Exchange, and Trust Wallet, among others. The alliance precedes the launch of Ondo Global Markets, a platform designed to provide non-U.S. users access to U.S. securities, starting with over 100 tokenized assets.

Ondo's strategic moves highlight the growing convergence of decentralized finance and traditional markets. By bridging liquidity and compliance frameworks, the project positions itself at the forefront of institutional-grade DeFi adoption.